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Retail Media Strategy at Enterprise Scale
I lead multi-retailer media strategy for complex brands, designing scalable systems that drive growth, efficiency, and decision clarity across retail ecosystems.
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Retail Media Strategy
Performance & Measurement
Systems & Scale
Growth + Efficiency
Executive Reporting
Governance
Standardization
Operating Models
$2M+ Monthly Ad Spend
2024
Fortune-Scale Experience
2023
Amazon, Walmart, Instacart, Criteo
2022
Full-Funnel Retail Media
2021
Data
Strategy
Execution
Scale
How I Think
Most teams focus on optimizing campaigns.
I focus on designing the system that governs them.
Data → Strategy → Execution → Scale
Designing Scalable Retail Media Systems
A flagship case demonstrating how enterprise retail media programs are structured, governed, and scaled across multiple retailers.
Scaling Retail Media in a Regulated Category
A deep dive into retail media strategy under compliance, inventory volatility, and CPC inflation constraints.
Strategy owner
Not just channel ops
Fluent ecosystems
Executive communicator
Proven under pressure
Complexity at scale
Amazon
Walmart
Instacart
Let’s Build Smarter Retail Media
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Retail Media × Strategy × Scale
Designing scalable advertising systems across complex retail ecosystems.
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Explore My Approach ↓
What I Do
Retail Media Strategy: Multi-retailer orchestration. Budget ownership & forecasting. Seasonal & tentpole planning. Growth with efficiency discipline.
Performance & Measurement
ROAS, CPC, SOV, NTB. Cross-retailer diagnostics. Executive reporting & QBRs. Decision-driven insights.
Systems & Scale
Repeatable operating models. Standardized decision logic. Scalable execution frameworks. Built for complexity.
How I Think
Data → Strategy → Execution → Scale
Most teams optimize campaigns. I design the system behind the campaigns.
Case Study 1
Designing Scalable Retail Media Systems – Double-digit YoY growth, sustained category share, scalable performance frameworks.
Case Study 2
Retail Media in a Regulated Category – Strong NTB contribution, stable ROAS at scale, advanced clean-room measurement.
What Makes Me Different
• Strategy owner, not channel operator
• Fluent across major retail media ecosystems
• Comfortable operating at scale and ambiguity
• Strong executive communication
• Systems-first mindset
Social Proof
Trusted experience across enterprise retail media ecosystems including Amazon, Walmart, Instacart, and on-demand platforms.
Let’s Build Smarter Retail Media Systems
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